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Create a Social Ad Campaign - Knowledgebase / Command / Campaigns - GAP Support Team

Create a Social Ad Campaign

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With Campaigns, you can create Facebook, Instagram, and Twitter, digital ad campaigns.

Follow these steps to get started with creating a new Social Ad campaign:

  • Connect your social media account(s) through Command "Settings" before you create an ad campaign.
  • Facebook and Instagram ads are paid through a credit card you add on the "Payment Profile" page. It is important that the team member who is creating the social ad have a valid card added to their payment profile before they create a digital ad. The exceptions to how payments are handled are RealMailers, Google AdWords, and Twitter; these are paid on their respective sites.
 


1. Log in to https://agent.kw.com with your Keller Williams login credentials.

2. Click the Campaigns icon,, on the left side bar.

3. Click Create a New Campaign, at the top right of the page.

 

 

 

If your initial Campaigns dashboard does not appear like the image above, don't worry - everybody will have a different dashboard depending on their usage of Campaigns in the past 3 months. There are three levels: Beginner, Intermediate, and Advanced

 


4. Select Social Ad.


5. On the "New Social Ad Campaign" page, you will fill out the following form:

 It is recommended that you add a title that will be easy for you to identify the campaign later. This title will be listed on your "My Marketing Campaigns" section.

 Select the goal for the campaign.

 Choose the social media platforms where you want to market your ad. You have the option to run the campaign on any or all of the available channels, just select or deselect any of the social media options. If you try to select a channel that you have not connected in settings, you will see a message appear that will allow you to connect your account, without leaving the form.

  • You have the option to run the campaign on any or all of the available channels, just select or deselect any of the social media options.
  • If you try to select a channel that you have not connected in settings, you will see a message appear that will allow you to connect your account, without leaving the form.
 

 
6. Click Set Up Campaign, you will be taken to the "Review and Customize Your Campaign" page. This is the second and final step to creating an ad campaign. 


All digital ad campaigns include the "New Social Ad Campaign" page, but each is slightly different. To learn how to complete this page, select one of the following ad campaign types:

 

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