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Configure Your Twitter Social Ad Campaign - Knowledgebase / Command / Campaigns - GAP Support Team

Configure Your Twitter Social Ad Campaign

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Before you configure your Twitter Ad Campaign, you need to have completed the "Create New Campaign" page and selected Twitter as an ad channel.

  • Click here to learn how to complete the "Create New Campaign" page.

Keep in mind, Twitter Campaigns do not use the card you have on file in Command and will not use or give credits on the Payments page in Command. All billing is setup through your Twitter Ads Manager and uses the billing process that is setup for that platform.

  • Click here to learn how to add a card to your Twitter Ads Manager and to learn about the Twitter billing process.

Once you finish the first step, setting up the initial details of the ad, follow the steps below to configure your Twitter Ad Campaign:

 

Add a Listing

Campaigns is connected to the KWLS. If you have selected "Advertise Listing" as your goal, you can add a listing to your social ad campaign. If you chose another goal you can move on to the next section.

  • Click Add a Listing.

 

  • Search for the property you want to feature. You can use the search tools such as the address search and filters at the top right of the search page to narrow your results.

 

  • Click Select once you found your desired property. This will load the listing details and photos into the form, for you to utilize in the ad.

 

  • If you need to change the property, click Change Listing and the listing panel will appear.

 

Ad Text

This information will be displayed to your audience when they are viewing your ad.

  • Click Configure, fill out the information in each field, and click Save Ad Text when you are finished.

 

Headline

You can enter your headline in this field.

Main Copy 

The "Main Copyfield will be automatically entered with information from the KWLS listing. You can edit this information.

 

 

 

The character limit for the "Headline" field is 70.

The character limit for the "Main Copy" field is 280.  

 

 

Ad Media

You can either use a single image or a single video

  • Click Configure, select the type of Ad Media you want to use, and then click "Select Media for this Campaign". 

    • When selecting Images, you have the option of utilizing social designs that you have created in the Designs applet, and you can pull these in directly from your Designs library.

      • Click here to learn how to create social media designs for your social ads in Command.

 

  • Select your image and click Preview & Crop Image.

 

  • Set your crop parameters and click Crop Image.

 

  • Click Save Media when finished. You can also re-crop the image, change the image, or delete the image. You may also add multiple images to a post by clicking Add More.

 

All listing photos in social ads will have a DBA logo automatically added to the photo which will be pulled from your Marketing Profile. If you need to access your DBA logo, click the "Click Here" link and you will be able to find and download your DBA logo. You can remove the DBA logo by clicking the X icon and replace it.

Brokerage and listing attributions will be automatically added to all listing photos also.

You can have your ownership statement added to the listing photo as well, but it is not required.

 

 

Twitter

The Twitter content section is where you will choose the Twitter profile the ad will be published on. You will also select the ad type and ad content as well as selecting if you would like to use as well as use advanced targeting.

 

Pages

  • Click Configure and select the page that will display the ad from the corresponding drop-down.

 

Destination

  • Select the destination for people viewing the ad and enter a follow-up destination URL or click Choose Site to select a Site Page from the drop-down.

 

Campaign Optimization

With Twitter, you can select a Campaign Optimization:  

  • Website Clicks or Conversions will maximize your ad viewers taking an action on your website. For example, they could view an info-graphic about neighborhood stats or a house video tour.
  • Awareness will increase brand awareness by getting as many people to see your Tweet as possible. By doing this, your ad viewers are more likely to follow you, retweet you, or visit your website.  

 

Ad Targeting 

You can select targeting parameter to hone in on your ideal audience or you can target your database. You may also choose both options. You can also refine your audience by targeting languages, keywords, or interests.

  • Select a Gender if you want to target a specific gender and select an age range from the Age drop-down list.

 

Expert Targeting

If you would like to enable Expert Targeting you will be able to select or set even more specific parameters to hone in on your ideal audience.

  • Select the language of the audience you want to target.

 

  • Enter keywords of the audience you want to target.

 

  • Select your interests by either entering them into search field and selecting them from the list of results.

 

Ad Content

The ad content will be automatically populated based on the listing, text, and media that was selected above. However, you can choose to customize your ad content for the Facebook ad by clicking the Use Custom Content toggle.

  • Click Save Twitter Ad.

 

Duration and Budget

This is where you set how long the campaign will run and the budget for the campaign.

  • Set your duration and budget for the ad. Click Save Duration & Budget when finished.

 

  • If you change the duration of the campaign, that will also change the daily amount spent.
  • If you change the total amount, that will also change the daily amount spent.

 

Preview Your Ad

A preview of your final ad will display in the top right. Preview your ad for accuracy before you save it.

 

 
Save as Draft/Publish Campaign

  • Once you have completed and reviewed your ad, either click Save as Draft or Publish Campaign.

     

 

Once you save your ad, you can view it on the "My Marketing Campaigns" page. Both "Draft" and "Active" campaigns will display on the "Paid Campaigns" list.

 

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