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Configure Your Instagram Social Ad Campaign - Knowledgebase / Command / Campaigns - Your Keller Williams | Glover & Partners, Agent Solutions Team

Configure Your Instagram Social Ad Campaign

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Before you configure your Instagram Ad Campaign, you need to have completed the "Create New Campaign" page and selected Instagram as an ad channel.

  • Click here to learn how to complete the "Create New Campaign" page.

  • Click here to learn how your card will be charged, how Facebook/Instagram uses your overall budget to get the best results, and how credits work.

Once you finish the first step, setting up the initial details of the ad, follow the steps below to configure your Instagram Ad Campaign:

Add a Listing

Campaigns is connected to the KWLS. If you have selected "Advertise Listing" as your goal, you can add a listing to your social ad campaign. If you chose another goal you can move on to the next section.

  • Click Add a Listing.


  • Search for the property you want to feature. You can use the search tools such as the address search and filters at the top right of the search page to narrow your results.


  • Click Select once you found your desired property. This will load the listing details and photos into the form, for you to utilize in the ad.


  • If you need to change the property, click Change Listing and the listing panel will appear.


Ad Text

This information will be displayed to your audience when they are viewing your ad.

  • Click Configure, fill out the information in each field, and click Save Ad Text when you are finished.


Main Copy 

The "Main Copyfield will be automatically entered with information from the KWLS listing. You can edit this information.



The character limit for the "Main Copy" field is 2200. 




Ad Media

You can either use a single image, single video, or multiple images for your campaign - up to six.

  • Click Configure, select the type of Ad Media you want to use, and then click "Select Media for this Campaign". 

    • When selecting Images, you have the option of utilizing social designs that you have created in the Designs applet, and you can pull these in directly from your Designs library.

      • Click here to learn how to create social media designs for your social ads in Command.


  • Select your image and click Preview & Crop Image.


  • Set your crop parameters and click Crop Image.


  • Click Save Media when finished. You can also re-crop the image, change the image, or delete the image. You may also add multiple images to a post by clicking Add More


All listing photos in social ads will have a DBA logo automatically added to the photo which will be pulled from your Marketing Profile. If you need to access your DBA logo, click the "Click Here" link and you will be able to find and download your DBA logo. You can remove the DBA logo by clicking the X icon and replace it.

Brokerage and listing attributions will be automatically added to all listing photos also.

You can have your ownership statement added to the listing photo as well, but it is not required.




The Instagram content section is where you will choose the select the profile and business page the ad will be published on. If you are connecting Instagram through Campaigns, select your Facebook Business Page from the "Select Account" drop-down list(s). You will also select the ad type and ad content as well as selecting if you would like to use as well as use advanced targeting.



  • Click Configure, select the page that will display the ad from the corresponding drop-down, and select the ad position.

Instagram gives you the option of an Ad Type: Instagram Ad or Instagram Story. To learn more about these Instagram ad types, click here




  • Select the destination for people viewing the ad, select the Button Call-to Action Label, and enter a follow-up destination URL or click Choose Site to select a Site Page from the drop-down.


  • Button Call-to-Action Label - Facebook has a few options to choose from for your link button. You will make the selection from that drop-down.
  • Follow- up Destination URL - This is the website your audience will be taken to. You can use your own site or you can also select a Site Page you've created by clicking Choose Site and a drop-down menu of your Landing Pages will appear.




You must create your Facebook Business Page, before you can create a Facebook or Instagram Social Ad Campaign.



Ad Targeting 

You can select targeting parameter to hone in on your ideal audience or you can target your database. You may also choose both options. 

  • Select your target audience, set your location and radius, and select or search for any interests you'd like to target as well.



  • Target my Database - You can specifically target your own database by selecting an audience from the "Select Audience" drop-down. If you do not have an audience, you can create an audience by clicking Create New Audience. To learn about targeting your database, click here
  • Target a Custom Audience -  Select the Location and Radius of your target audience.
    You can also target by interests as well.


Ad Content

The ad content will be automatically populated based on the listing, text, and media that was selected above. However, you can choose to customize your ad content for the Facebook ad by clicking the Use Custom Content toggle.

  • Click Save Instagram Ad



Lead Settings - Labs Participants Only

In this section users can select what they would like to happen to leads that from this campaign. The options are to auto-tag the leads with Contact Tags and they can also be automatically added to SmartPlans as well. The SmartPlans would need to be added to the users My SmartPlans list in order for them to appear in the corresponding drop-down.


1. Start typing out the name of the desired contact tag and select from the list results. Multiple contact tags can be selected.


2. If the contact tag doesn't exist, type out the name of the tag, and click Create Tag.


3. Select the color for the tag then click Add


  • You can remove a tag that has been selected by clicking the X icon beside the tag name.



Duration and Budget

This is where you set how long the campaign will run and the budget for the campaign.

  • Set your duration and budget for the ad. Click Save Duration & Budget when finished.

  • If you change the duration of the campaign, that will also change the daily amount spent.

  • If you change the total amount, that will also change the daily amount spent.

Preview Your Ad
A preview of your final ad will display in the top right. Preview your ad for accuracy before you save it.


 Save as Draft/Publish Campaign

  • Once you have completed and reviewed your ad, either click Save as Draft or Publish Campaign.

Once you save your ad, you can view it on the "My Marketing Campaigns" page. Both "Draft" and "Active" campaigns will display on the "Paid Campaigns" list.

Confirmation Email

Once you have published your campaign, an email will be sent to the email address associated with your Command account confirming the amount that was charged to your card on file.

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